Every rejection pushes you towards a greater destination. Think of all the 'no's as signages that direct you towards what you were meant to do all along - what really is your best.
Lost that sale? It makes you work smarter and harder next time for a bigger and better win.
Lost that plan? Maybe it was not the one that would make you happiest.
Lost that person ? You were not meant for that relationship and a better one will come along that shows you what soul mate really means.
You keep losing all the way on your journey to winning. Just keep at it. The losing and the winning. Treat both those two imposters just the same.